Prophet Hud - 11:21 They are the ones who have lost their personality. Even the things they invented have abandoned them and disappeared.
Those who have lost their identity:
The Heights/7:9 And those whose scales are light are those who have lost their character by being unjust against Our signs.

Prophet Hud/11:18 "Who is more unjust than he who attributes to Allah fabrications? They will be brought before their Lord and witnesses will say: "These are they who fabricated a lie about their Lord."Allah´s curse is on the wrongdoers."
Prophet Hud/11:19 Those who hinder from the way of Allah and seek to distort it. They also disbelieve in the Hereafter.
Prophet Hud/11:20 They shall not escape in the earth, and they have no friend or master besides Allah. For them the torment will be multiplied. Because they could not hear or see.
Prophet Hud/11:21 They are the ones who have lost their personality. Even the things they invented have abandoned them and disappeared.

The Heights/7:53 "Are they waiting for the fulfillment of its news? On the Day when its news is realized, those who disregarded it before will say: "The messengers of our Lord brought the truth. Is there an intercessor for us? Or that we may be sent back to behave differently from what we did before."They have lost their identity and what they fabricated has deserted them."

The Cattle/6:12 "Say: "Whose are the heavens and the earth?"Say: "Allah´s". He has made it necessary to be merciful to Him. He will gather you on the Day of Resurrection about which there is no doubt. It is the unbelievers who have lost their character."
The Cattle/6:20 Those to whom We gave the Book recognize it as they recognize their children. It is the unbelievers who have lost their character.