The Companies - 39:8
"When an evil touches man, he turns to his Lord and calls upon Him. And when He gives him a favor from Himself, he forgets whom he used to call upon and begins to associate partners with Allah to divert him from His Way. Say, "Live a little in your disbelief, you are of the people of the Fire."
Why does Allah not forgive those who die associating partners?
The Women/4:48
Allah does not forgive associating partners with Him, but other than that He forgives to whom He wills. Whoever associates partners with Allah has committed a great insult.
The Women/4:116
Allah does not forgive associating partners with Him (if it continues until death), but He forgives the sins below that to whom He wills. Whoever associates partners with Allah has gone astray.
Luqman/31:13
"When Lokman advised his son, he said: "My dear son, do not associate partners with Allah; surely shirk (associating partners with God) is a great wrong."
The Companies/39:65
It has been revealed to you and those before you that if you associate partners, all that you do will be in vain and you will be of the losers.